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- Марк Мэнсон
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- Тонкое искусство пофигизма
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- Стр. 67/115
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When
psychologists
have
done
this
,
what
happens
is
what
you
might
expect
.
People
sit
down
and
start
mashing
buttons
at
random
until
eventually
the
light
comes
on
to
tell
them
they
got
a
point
.
Logically
,
they
then
try
repeating
whatever
they
were
doing
to
get
more
points
.
Except
now
the
light
’
s
not
coming
on
.
So
they
start
experimenting
with
more
complicated
sequences
—
press
this
button
three
times
,
then
this
button
once
,
then
wait
five
seconds
,
and
—
ding
!
Another
point
.
But
eventually
that
stops
working
.
Perhaps
it
doesn
’
t
have
to
do
with
buttons
at
all
,
they
think
.
Perhaps
it
has
to
do
with
how
I
’
m
sitting
.
Or
what
I
’
m
touching
.
Maybe
it
has
to
do
with
my
feet
.
Ding
!
Another
point
.
Yeah
,
maybe
it
’
s
my
feet
and
then
I
press
another
button
.
Ding
!
Generally
,
within
ten
to
fifteen
minutes
each
person
has
figured
out
the
specific
sequence
of
behaviors
required
to
net
more
points
.
It
’
s
usually
something
weird
like
standing
on
one
foot
or
memorizing
a
long
sequence
of
buttons
pressed
in
a
specific
amount
of
time
while
facing
a
certain
direction
.
But
here
’
s
the
funny
part
:
the
points
really
are
random
.
There
’
s
no
sequence
;
there
’
s
no
pattern
.
Just
a
light
that
keeps
coming
on
with
a
ding
,
and
people
doing
cartwheels
thinking
that
what
they
’
re
doing
is
giving
them
points
.
Sadism
aside
,
the
point
of
the
experiment
is
to
show
how
quickly
the
human
mind
is
capable
of
coming
up
with
and
believing
in
a
bunch
of
bullshit
that
isn
’
t
real
.
And
it
turns
out
,
we
’
re
all
really
good
at
it
.
Every
person
leaves
that
room
convinced
that
he
or
she
nailed
the
experiment
and
won
the
game
.
They
all
believe
that
they
discovered
the
“
perfect
”
sequence
of
buttons
that
earned
them
their
points
.
But
the
methods
they
come
up
with
are
as
unique
as
the
individuals
themselves
.
One
man
came
up
with
a
long
sequence
of
button
-
pushing
that
made
no
sense
to
anyone
but
himself
.
One
girl
came
to
believe
that
she
had
to
tap
the
ceiling
a
certain
number
of
times
to
get
points
.
When
she
left
the
room
she
was
exhausted
from
jumping
up
and
down
.
Our
brains
are
meaning
machines
.
What
we
understand
as
“
meaning
”
is
generated
by
the
associations
our
brain
makes
between
two
or
more
experiences
.
We
press
a
button
,
then
we
see
a
light
go
on
;
we
assume
the
button
caused
the
light
to
go
on
.
This
,
at
its
core
,
is
the
basis
of
meaning
.
Button
,
light
;
light
,
button
.
We
see
a
chair
.
We
note
that
it
’
s
gray
.
Our
brain
then
draws
the
association
between
the
color
(
gray
)
and
the
object
(
chair
)
and
forms
meaning
:
“
The
chair
is
gray
.
”
Our
minds
are
constantly
whirring
,
generating
more
and
more
associations
to
help
us
understand
and
control
the
environment
around
us
.
Everything
about
our
experiences
,
both
external
and
internal
,
generates
new
associations
and
connections
within
our
minds
.
Everything
from
the
words
on
this
page
,
to
the
grammatical
concepts
you
use
to
decipher
them
,
to
the
dirty
thoughts
your
mind
wanders
into
when
my
writing
becomes
boring
or
repetitive
—
each
of
these
thoughts
,
impulses
,
and
perceptions
is
composed
of
thousands
upon
thousands
of
neural
connections
,
firing
in
conjunction
,
alighting
your
mind
in
a
blaze
of
knowledge
and
understanding
.
But
there
are
two
problems
.
First
,
the
brain
is
imperfect
.
We
mistake
things
we
see
and
hear
.
We
forget
things
or
misinterpret
events
quite
easily
.
Second
,
once
we
create
meaning
for
ourselves
,
our
brains
are
designed
to
hold
on
to
that
meaning
.
We
are
biased
toward
the
meaning
our
mind
has
made
,
and
we
don
’
t
want
to
let
go
of
it
.
Even
if
we
see
evidence
that
contradicts
the
meaning
we
created
,
we
often
ignore
it
and
keep
on
believing
anyway
.
