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- Ешь, молись, люби
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Generally
speaking
,
though
,
Americans
have
an
inability
to
relax
into
sheer
pleasure
.
Ours
is
an
entertainment
-
seeking
nation
,
but
not
necessarily
a
pleasure
-
seeking
one
.
Americans
spend
billions
to
keep
themselves
amused
with
everything
from
porn
to
theme
parks
to
wars
,
but
that
’
s
not
exactly
the
same
thing
as
quiet
enjoyment
.
Americans
work
harder
and
longer
and
more
stressful
hours
than
anyone
in
the
world
today
.
But
as
Luca
Spaghetti
pointed
out
,
we
seem
to
like
it
.
Alarming
statistics
back
this
observation
up
,
showing
that
many
Americans
feel
more
happy
and
fulfilled
in
their
offices
than
they
do
in
their
own
homes
.
Of
course
,
we
all
inevitably
work
too
hard
,
then
we
get
burned
out
and
have
to
spend
the
whole
weekend
in
our
pajamas
,
eating
cereal
straight
out
of
the
box
and
staring
at
the
TV
in
a
mild
coma
(
which
is
the
opposite
of
working
,
yes
,
but
not
exactly
the
same
thing
as
pleasure
)
.
Americans
don
’
t
really
know
how
to
do
nothing
.
This
is
the
cause
of
that
great
sad
American
stereotype
-
the
overstressed
executive
who
goes
on
vacation
,
but
who
cannot
relax
.
I
once
asked
Luca
Spaghetti
if
Italians
on
vacation
have
that
same
problem
.
He
laughed
so
hard
he
almost
drove
his
motorbike
into
a
fountain
.
"
Oh
,
no
!
"
he
said
.
"
We
are
the
masters
of
bel
far
niente
.
"
This
is
a
sweet
expression
.
Bel
far
niente
means
"
the
beauty
of
doing
nothing
.
"
Now
listen
-
Italians
have
traditionally
always
been
hard
workers
,
especially
those
long
-
suffering
laborers
known
as
braccianti
(
so
called
because
they
had
nothing
but
the
brute
strength
of
their
arms
-
braccie
-
to
help
them
survive
in
this
world
)
.
But
even
against
that
backdrop
of
hard
work
,
bel
far
niente
has
always
been
a
cherished
Italian
ideal
.
The
beauty
of
doing
nothing
is
the
goal
of
all
your
work
,
the
final
accomplishment
for
which
you
are
most
highly
congratulated
.
The
more
exquisitely
and
delightfully
you
can
do
nothing
,
the
higher
your
life
’
s
achievement
.
You
don
’
t
necessarily
need
to
be
rich
in
order
to
experience
this
,
either
.
There
’
s
another
wonderful
Italian
expression
:
l
’
arte
d
’
arrangiarsi
-
the
art
of
making
something
out
of
nothing
.
The
art
of
turning
a
few
simple
ingredients
into
a
feast
,
or
a
few
gathered
friends
into
a
festival
.
Anyone
with
a
talent
for
happiness
can
do
this
,
not
only
the
rich
.
For
me
,
though
,
a
major
obstacle
in
my
pursuit
of
pleasure
was
my
ingrained
sense
of
Puritan
guilt
.
Do
I
really
deserve
this
pleasure
?
This
is
very
American
,
too
-
the
insecurity
about
whether
we
have
earned
our
happiness
.
Planet
Advertising
in
America
orbits
completely
around
the
need
to
convince
the
uncertain
consumer
that
yes
,
you
have
actually
warranted
a
special
treat
.
This
Bud
’
s
for
You
!
You
Deserve
a
Break
Today
!
Because
You
’
re
Worth
It
!
You
’
ve
Come
a
Long
Way
,
Baby
!
And
the
insecure
consumer
thinks
,
Yeah
!
Thanks
!
I
am
gonna
go
buy
a
six
-
pack
,
damn
it
!
Maybe
even
two
six
-
packs
!
And
then
comes
the
reactionary
binge
.
Followed
by
the
remorse
.
Such
advertising
campaigns
would
probably
not
be
as
effective
in
the
Italian
culture
,
where
people
already
know
that
they
are
entitled
to
enjoyment
in
this
life
.
The
reply
in
Italy
to
"
You
Deserve
a
Break
Today
"
would
probably
be
,
Yeah
,
no
duh
.
That
’
s
why
I
’
m
planning
on
taking
a
break
at
noon
,
to
go
over
to
your
house
and
sleep
with
your
wife
.
Which
is
probably
why
,
when
I
told
my
Italian
friends
that
I
’
d
come
to
their
country
in
order
to
experience
four
months
of
pure
pleasure
,
they
didn
’
t
have
any
hang
-
ups
about
it
.
Complimenti
!
Vai
avanti
!
Congratulations
,
they
would
say
.
Go
ahead
.
Knock
yourself
out
.
Be
our
guest
.
Nobody
once
said
,
"
How
completely
irresponsible
of
you
,
"
or
"
What
a
self
-
indulgent
luxury
.
"
But
while
the
Italians
have
given
me
full
permission
to
enjoy
myself
,
I
still
can
’
t
quite
let
go
.
During
my
first
few
weeks
in
Italy
,
all
my
Protestant
synapses
were
zinging
in
distress
,
looking
for
a
task
.
I
wanted
to
take
on
pleasure
like
a
homework
assignment
,
or
a
giant
science
fair
project
.
I
pondered
such
questions
as
,
"
How
is
pleasure
most
efficiently
maximized
?
"
I
wondered
if
maybe
I
should
spend
all
my
time
in
Italy
in
the
library
,
doing
research
on
the
history
of
pleasure
.
Or
maybe
I
should
interview
Italians
who
’
ve
experienced
a
lot
of
pleasure
in
their
lives
,
asking
them
what
their
pleasures
feel
like
,
and
then
writing
a
report
on
this
topic
.
(
Double
-
spaced
and
with
one
-
inch
margins
,
perhaps
?
To
be
turned
in
first
thing
Monday
morning
?
)
When
I
realized
that
the
only
question
at
hand
was
,
"
How
do
I
define
pleasure
?
"
and
that
I
was
truly
in
a
country
where
people
would
permit
me
to
explore
that
question
freely
,
everything
changed
.
Everything
became
…
delicious
.
All
I
had
to
do
was
ask
myself
every
day
,
for
the
first
time
in
my
life
,
"
What
would
you
enjoy
doing
today
,
Liz
?
What
would
bring
you
pleasure
right
now
?
"
With
nobody
else
’
s
agenda
to
consider
and
no
other
obligations
to
worry
about
,
this
question
finally
became
distilled
and
absolutely
self
-
specific
.
