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- Марк Мэнсон
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- Тонкое искусство пофигизма
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- Стр. 108/115
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His
book
The
Denial
of
Death
,
would
win
the
Pulitzer
Prize
and
become
one
of
the
most
influential
intellectual
works
of
the
twentieth
century
,
shaking
up
the
fields
of
psychology
and
anthropology
,
while
making
profound
philosophical
claims
that
are
still
influential
today
.
The
Denial
of
Death
essentially
makes
two
points
:
1
.
Humans
are
unique
in
that
we
’
re
the
only
animals
that
can
conceptualize
and
think
about
ourselves
abstractly
.
Dogs
don
’
t
sit
around
and
worry
about
their
career
.
Cats
don
’
t
think
about
their
past
mistakes
or
wonder
what
would
have
happened
if
they
’
d
done
something
differently
.
Monkeys
don
’
t
argue
over
future
possibilities
,
just
as
fish
don
’
t
sit
around
wondering
if
other
fish
would
like
them
more
if
they
had
longer
fins
.
As
humans
,
we
’
re
blessed
with
the
ability
to
imagine
ourselves
in
hypothetical
situations
,
to
contemplate
both
the
past
and
the
future
,
to
imagine
other
realities
or
situations
where
things
might
be
different
.
And
it
’
s
because
of
this
unique
mental
ability
,
Becker
says
,
that
we
all
,
at
some
point
,
become
aware
of
the
inevitability
of
our
own
death
.
Because
we
’
re
able
to
conceptualize
alternate
versions
of
reality
,
we
are
also
the
only
animal
capable
of
imagining
a
reality
without
ourselves
in
it
.
This
realization
causes
what
Becker
calls
“
death
terror
,
”
a
deep
existential
anxiety
that
underlies
everything
we
think
or
do
.
2
.
Becker
’
s
second
point
starts
with
the
premise
that
we
essentially
have
two
“
selves
.
”
The
first
self
is
the
physical
self
—
the
one
that
eats
,
sleeps
,
snores
,
and
poops
.
The
second
self
is
our
conceptual
self
—
our
identity
,
or
how
we
see
ourselves
.
Becker
’
s
argument
is
this
:
We
are
all
aware
on
some
level
that
our
physical
self
will
eventually
die
,
that
this
death
is
inevitable
,
and
that
its
inevitability
—
on
some
unconscious
level
—
scares
the
shit
out
of
us
.
Therefore
,
in
order
to
compensate
for
our
fear
of
the
inevitable
loss
of
our
physical
self
,
we
try
to
construct
a
conceptual
self
that
will
live
forever
.
This
is
why
people
try
so
hard
to
put
their
names
on
buildings
,
on
statues
,
on
spines
of
books
.
It
’
s
why
we
feel
compelled
to
spend
so
much
time
giving
ourselves
to
others
,
especially
to
children
,
in
the
hopes
that
our
influence
—
our
conceptual
self
—
will
last
way
beyond
our
physical
self
.
That
we
will
be
remembered
and
revered
and
idolized
long
after
our
physical
self
ceases
to
exist
.
Becker
called
such
efforts
our
“
immortality
projects
,
”
projects
that
allow
our
conceptual
self
to
live
on
way
past
the
point
of
our
physical
death
.
All
of
human
civilization
,
he
says
,
is
basically
a
result
of
immortality
projects
:
the
cities
and
governments
and
structures
and
authorities
in
place
today
were
all
immortality
projects
of
men
and
women
who
came
before
us
.
They
are
the
remnants
of
conceptual
selves
that
ceased
to
die
.
Names
like
Jesus
,
Muhammad
,
Napoleon
,
and
Shakespeare
are
just
as
powerful
today
as
when
those
men
lived
,
if
not
more
so
.
And
that
’
s
the
whole
point
.
Whether
it
be
through
mastering
an
art
form
,
conquering
a
new
land
,
gaining
great
riches
,
or
simply
having
a
large
and
loving
family
that
will
live
on
for
generations
,
all
the
meaning
in
our
life
is
shaped
by
this
innate
desire
to
never
truly
die
.
