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***
Vito
Corleone
was
now
a
"
man
of
respect
"
in
the
neighborhood
.
He
was
reputed
to
be
a
member
of
the
Mafia
of
Sicily
.
One
day
a
man
who
ran
card
games
in
a
furnished
room
came
to
him
and
voluntarily
paid
him
twenty
dollars
each
week
for
his
"
friendship
.
"
He
had
only
to
visit
the
game
once
or
twice
a
week
to
let
the
players
understand
they
were
under
his
protection
.
Store
owners
who
had
problems
with
young
hoodlums
asked
him
to
intercede
.
He
did
so
and
was
properly
rewarded
.
Soon
he
had
the
enormous
income
for
that
time
and
place
of
one
hundred
dollars
a
week
.
Since
Clemenza
and
Tessio
were
his
friends
,
his
allies
,
he
had
to
give
them
each
part
of
the
money
,
but
this
he
did
without
being
asked
.
Finally
he
decided
to
go
into
the
olive
oil
,
importing
business
with
his
boyhood
chum
,
Genco
Abbandundo
.
Genco
would
handle
the
business
,
the
importing
of
the
olive
oil
from
Italy
,
the
buying
at
the
proper
price
,
the
storing
in
his
father
's
warehouse
.
Genco
had
the
experience
for
this
part
of
the
business
.
Clemenza
and
Tessio
would
be
the
salesmen
.
They
would
go
to
every
Italian
grocery
store
in
Manhattan
,
then
Brooklyn
,
then
the
Bronx
,
to
persuade
store
owners
to
stock
Genco
Pura
olive
oil
.
(
With
typical
modesty
,
Vito
Corleone
refused
to
name
the
brand
after
himself
.
)
Vito
of
course
would
be
the
head
of
the
firm
since
he
was
supplying
most
of
the
capital
.
He
also
would
be
called
in
on
special
cases
,
where
store
owners
resisted
the
sales
talks
of
Clemenza
and
Tessio
.
Then
Vito
Corleone
would
use
his
own
formidable
powers
of
persuasion
.
For
the
next
few
years
Vito
Corleone
lived
that
completely
satisfying
life
of
a
small
businessman
wholly
devoted
to
building
up
his
commercial
enterprise
in
a
dynamic
,
expanding
economy
.
He
was
a
devoted
father
and
husband
but
so
busy
he
could
spare
his
family
little
of
his
time
.
As
Genco
Pura
olive
oil
grew
to
become
the
bestselling
imported
Italian
oil
in
America
,
his
organization
mushroomed
.
Like
any
good
salesman
he
came
to
understand
the
benefits
of
undercutting
his
rivals
in
price
,
barring
them
from
distribution
outlets
by
persuading
store
owners
to
stock
less
of
their
brands
.
Like
any
good
businessman
he
aimed
at
holding
a
monopoly
by
forcing
his
rivals
to
abandon
the
field
or
by
merging
with
his
own
company
.
However
,
since
he
had
started
off
relatively
helpless
,
economically
,
since
he
did
not
believe
in
advertising
,
relying
on
word
of
mouth
and
since
if
truth
be
told
,
his
olive
oil
was
no
better
than
his
competitors
'
,
he
could
not
use
the
common
strangleholds
of
legitimate
businessmen
.
He
had
to
rely
on
the
force
of
his
own
personality
and
his
reputation
as
a
"
man
of
respect
.
"
Even
as
a
young
man
,
Vito
Corleone
became
known
as
a
"
man
of
reasonableness
.
"
He
never
uttered
a
threat
.
He
always
used
logic
that
proved
to
be
irresistible
.
He
always
made
certain
that
the
other
fellow
got
his
share
of
profit
.
Nobody
lost
.
He
did
this
,
of
course
,
by
obvious
means
.
Like
many
businessmen
of
genius
he
learned
that
free
competition
was
wasteful
,
monopoly
efficient
.
And
so
he
simply
set
about
achieving
that
efficient
monopoly
.
There
were
some
oil
wholesalers
is
Brooklyn
,
men
of
fiery
temper
,
headstrong
,
not
amenable
to
reason
,
who
refused
to
see
,
to
recognize
,
the
vision
of
Vito
Corleone
,
even
after
he
had
explained
everything
to
them
with
the
utmost
patience
and
detail
.
With
these
men
Vito
Corleone
threw
up
his
hands
is
despair
and
sent
Tessio
to
Brooklyn
to
set
up
a
headquarters
and
solve
the
problem
.
Warehouses
were
burned
,
truckloads
of
olive-green
oil
were
dumped
to
form
lakes
in
the
cobbled
waterfront
streets
.
One
rash
man
,
an
arrogant
Milanese
with
more
faith
in
the
police
than
a
saint
has
in
Christ
,
actually
went
to
the
authorities
with
a
complaint
against
his
fellow
Italians
,
breaking
the
ten-century-old
law
,
of
omerta
.
But
before
the
matter
could
progress
any
further
the
wholesaler
disappeared
,
never
to
be
seen
again
,
leaving
behind
,
deserted
,
his
devoted
wife
and
three
children
,
who
,
God
be
thanked
,
were
fully
grown
and
capable
of
taking
over
his
business
and
coming
to
terms
with
the
Genco
Pura
oil
company
.
But
great
men
are
not
born
great
,
they
grow
great
,
and
so
it
was
with
Vito
Corleone
.
When
prohibition
came
to
pass
and
alcohol
forbidden
to
be
sold
,
Vito
Corleone
made
the
final
step
from
a
quite
ordinary
,
somewhat
ruthless
businessman
to
a
great
Don
in
the
world
of
criminal
enterprise
.
It
did
not
happen
in
a
day
,
it
did
not
happen
in
a
year
,
but
by
the
end
of
the
Prohibition
period
and
the
start
of
the
Great
Depression
,
Vito
Corleone
had
become
the
Godfather
,
the
Don
,
Don
Corleone
.
It
started
casually
enough
.
By
this
time
the
Genco
Pura
Oil
Company
had
a
fleet
of
six
delivery
trucks
.
Through
Clemenza
,
Vito
Corleone
was
approached
by
a
group
of
Italian
bootleggers
who
smuggled
alcohol
and
whiskey
in
from
Canada
.
They
needed
trucks
and
deliverymen
to
distribute
their
produce
over
New
York
City
.
They
needed
deliverymen
who
were
reliable
,
discreet
and
of
a
certain
determination
and
force
.
They
were
willing
to
pay
Vito
Corleone
for
his
trucks
and
for
his
men
.
